Friday, May 1, 2009

Forward Motion is a Zero Carbon Business!

Forward Motion Physical Therapy is proud to announce that we are now a carbon free business!

We have partnered with carbonfund.org to purchase a carbon offset, thereby making us a "Carbon-free partner" and a carbon neutral business. (Actually, we contributed at a level that should more than offset our carbon contribution thus making us a carbon reducing business!)

This is an interesting process. Carbonfund.org uses the money to support carbon reducing projects such as reforestation and wind farms and recieves a carbon credit through the "cap and trade" system for doing so. The credit is never traded, however, which effectively removes the carbon from the market. For a much more thorough description see this review.

In a time when the phrase "going green" is becoming increasingly more meaningless and prone to exploitation as it grows in popularity, this is an action that provides real results to a real problem.

Forward Motion is proud to be carbon-free!

Forward Motion is a Zero Carbon Business

Forward Motion Physical Therapy has become a "Carbon-free partner" with carbonfund.org.

This means that we have purchased a carbon offset to account for the amount of carbon that is generated by our business for the year. The process by which this occurs is pretty interesting. Carbonfund.org uses the money to support carbon reducing projects (like reforestation, or wind energy projects) which generates a carbon credit from the "cap and trade" system, but then never trades the credit. This effectively removes the carbon from the market. For a more thorough discussion of the process see this review.

In a time when "going green" is becoming an increasingly meaningless and exploitative term as it becomes more trendy, I feel that this approach provides real results for a real problem.

Forward Motion is proud to be carbon free!