Friday, May 1, 2009

Forward Motion is a Zero Carbon Business

Forward Motion Physical Therapy has become a "Carbon-free partner" with carbonfund.org.

This means that we have purchased a carbon offset to account for the amount of carbon that is generated by our business for the year. The process by which this occurs is pretty interesting. Carbonfund.org uses the money to support carbon reducing projects (like reforestation, or wind energy projects) which generates a carbon credit from the "cap and trade" system, but then never trades the credit. This effectively removes the carbon from the market. For a more thorough discussion of the process see this review.

In a time when "going green" is becoming an increasingly meaningless and exploitative term as it becomes more trendy, I feel that this approach provides real results for a real problem.

Forward Motion is proud to be carbon free!

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